ENTERTAINMENT

30 Scientifically Proven Ways To Be More Persuasive

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Inconvenience Your Audience

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Sounds counterproductive doesn’t it. But infomercials sales were proven to be drastically increased when they changed their message from “Operators are waiting, please call now” to “If operators are busy, please call again”. The image of busy operators makes people want to buy, because if everyone else is buying, it must be good. The simple principle of social proof is highly effective.

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